Meet up with the New eharmony Logo Design

Meet up with the New eharmony Logo Design

History is really a funny thing. Seventeen years ago today we turned up to the web dating party. And then we had been one of the primary to exhibit up (but we were fashionably very early). That’s as soon as we first began making relationships that are lifelong. Together with remainder had been history, as the saying goes. But let’s speak about that history because who does not love a fantastic love story?

Going back 17 years we’ve been invested in evolving our service—using new information and research to help keep our matching algorithms from the edge that is cutting. Although we worked difficult to blaze a path when you look at the internet dating globe, our logo and brand name did actually often be playing catchup.

In 2000 we initially developed a lowercase logo—but that ended up being the belated 90s therefore we remained figuring out just exactly what e-mail implied so we had been a little awkward in chiseling away our visual identification.

5 years later, we highlighted the ‘e’ and the’ that is‘h distinctive colors and capitalized the ‘H’. (Bold move when it comes to time)

After which this year, we eliminated the line that separated the ‘e’ additionally the ‘H’. absolutely absolutely Nothing had been getting into our means. Not really a line.

In 2014 we revealed our real colors by making our logo color uniform—just one color we called “eHarmony blue”. It had been a hue which could make just about anybody yawn, however in a simple method. It had been pleasant.

Let’s keep in mind about our icon logo—an “eH” that phonetically struggled to outshine it is more counterpart that is negative “meh”.

It had been in 2016 whenever we come up with an excellent group of creatives to simply help consider a more way that is thoughtful provide ourselves towards the globe. We began with brand characteristics. This is an ongoing process, without a doubt, but really worth it! This venn diagram is kind of like our foundation.

As shown within the diagram, we have been company understood for the technology behind love, so when overlapped, we’re able to produce connections.

We dug deeper into this, and discovered those two characteristics as faculties that guide our overall tone and design.

Next, we started our research. Different design studies assisted us set guidelines when making not merely the logo design, however it aided determine our new brand name colors, fonts, and feel.

They say history has a tendency to duplicate it self. Having said that, our brand name logo design and identification is certainly going back once again to the fundamentals.

And, after months and months of anxious expectation, we finally are exposing it towards the globe today, conveniently on our 17 th anniversary. Or perhaps is it birthday? In any event, we’re excited!

*Side note, If only I possibly could explain to you just how numerous logos we designed, however you may judge us if you are extremely passionate, nerdy, enjoyable, and simply simple excited to redesign our logo design and provide it to your globe!

The things I love many relating to this logo is it is therefore versatile. Therefore we actually wish that this brand brand new colorful icon that is new of resonates with everybody.

Finally, to help you comprehend the idea behind our design, here’s our logo that is official intro

Today, eharmony reveals a redesign of its logo design and it’s making an incident for lowercase. Just how we find love changed significantly within the last few twenty years while the brand brand brand new visual identity reflects that evolution, being a forward-thinking, human-centered relationship business.

Remaining real to its core, the manufacturer is created in a font this is certainly hot. a powerful heart shines we bring to creating compatible relationships above it, illustrating the insights, expertise, and experience. Together, they combine to express the worthiness we help create—love and science operate better together.

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